This book on tourism business planning and development could provide foundation in developing a business plan either for an existing or a new business venture in the field of hotel and hospitality, travel, destination and attraction, meeting incentive conference exhibition (MICE), and events. The topics discussed include: business and tourism business, planning in business, business development and innovation, planning in existing business, and strategic planning. The last section presents case studies in the fields of: hospitality, travel, destination and attraction, and events. It is hoped that this book can enrich references available for readers on business planning.